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Global provider feeds ingested and…
Global provider feeds ingested and normalized into one event record
SeatsIntel™
Know the market.
Know the event, the market and the opportunity before you sell — catalog, onsale calendar, demand signals and forecasts in one intelligence layer.
SeatsBrokers indexes global events into one structured record — dates, venues, category bands and onsale windows — then tracks demand, price movement and comparable events against it. The same intelligence feeds broker pricing, inventory decisions and partner quoting.
- Global event catalog with onsale calendar, venue maps and category bands
- Demand indicators, price movement and comparable events per event
- Forecasts and sellout risk that feed pricing, inventory and partner quotes
Forecast lens
Champions League FinalWembley · London · EV-28402
- Demand9230s
- Comps94%6m
- OnsaleFri4m
- VenueMap2m
Median ask now£262
SeatsBrokers event intelligence forecast for Champions League Final at T-19. Model v3.1 projects a P10 to P90 ask band of £224 to £378, median £312, confidence 87 percent, sellout risk 78 percent by T-6. Active scenario Hold. Comparable set includes UCL Final 2025, Monaco GP 2025 and Wimbledon SF.
The problem
Event data is scattered. Opportunity is missed.
Onsale dates, venue maps, demand and comparable prices live in different tools. Brokers spend the day gathering context instead of acting on it.
- Need
- One event record
- Today
- Fragmented feeds
- Cost
- Late to the market
Demo data
Need
One event record
Today
Fragmented feeds
Cost
Late to the market
How SeatsBrokers solves it
From feed to forecast — one intelligence layer
- Global provider feeds ingested and normalized into one event record
- Venue maps linked — sections, category bands and rows structured
- Onsale windows, demand indicators and price movement tracked continuously
- Forecasts and comparable events delivered to dashboards and connected products
02
Venue maps linked
sections, category bands and rows structured
03
Onsale windows, demand indicators and…
Onsale windows, demand indicators and price movement tracked continuously
04
Forecasts and comparable events delivered…
Forecasts and comparable events delivered to dashboards and connected products
Event radar
Every event, every onsale window, scored before it opens
One structured catalog of global events — date, venue, competition and category bands — with the onsale calendar and a demand score attached to each record.
SeatsBrokers ingests provider feeds continuously and normalizes them into a single event record. The radar ranks what opens next, how much demand is building behind it and which events your desk is already watching — the same catalog that powers listings, quotes and the Events API.
- event catalog
- Global
- event catalog
- onsale calendar
- Live
- onsale calendar
- categories
- Multi
- categories
What's included
Football, tennis, cricket, rugby, Formula 1, boxing, concerts, theatre and festivals — structured with dates, venues and competitions rather than free text.
Events trackedGlobal
Onsales · 7dTracked
WatchlistDesk
Scan cycleLive
- Mon0414
- Tue059
- Wed0621
- Thu0717
- Fri0832
- Sat0926
- Sun1023
Mon 04 Aug · 14 onsales · Domestic league fixtures
- Fri 09:00Champions League FinalFootball · Wembley · London92
- Sat 10:00Monaco Grand PrixFormula 1 · Circuit de Monaco87
- Mon 10:00Stadium Tour · WembleyMusic · Wembley Stadium · London84
- Sun 18:00Grand Slam · Centre CourtTennis · All England Club · London76
- Wed 12:00Arsenal vs ChelseaFootball · Emirates Stadium · London68
- Thu 09:00World Title · O2 ArenaBoxing · O2 Arena · London64
- Tue 11:00West End · Victoria PalaceTheatre · Victoria Palace · London52
EV-28402Champions League FinalPresale · Fri 08 Aug 09:00
Demand score92 / 100
Peak demand · 19 days to eventVenueWembley · London
Event date31 May 2026
Watchers1,204
CategoryFootball
- Search velocity+34%
- Watchlist adds412 / 24h
- Market ask pressure£262 median
SourceEvent radar
Catalog record, onsale window and demand score per event.
01
- event id
- onsale window
- demand score
- watchers
DestinationDemand & price signals
Demand curve, market ask movement and comparable events.
Demand & price signals
Demand, market ask and comparable events on one clock
Watch how demand and the market ask move toward event day, then compare the event against past events that behaved the same way.
Every tracked event carries a demand curve, a median ask curve and a matched comparable set. Category bands show where the pressure actually sits — Cat A tightening while the upper tier softens is a pricing decision, not a headline number.
- demand curve
- Live
- demand curve
- ask movement
- Market
- ask movement
- comparable events
- Matched
- comparable events
What's included
A demand index plotted against days to event, so an early spike and a late build look different instead of averaging into one number.
Champions League Final
Demand index92
Median ask£262
Sell-through68%
- Demand index
- Median ask
- UCL Final 2025ask £27494%Sold out T-6
- UCL Final 2024ask £24889%Sold out T-3
- Europa Final 2025ask £19674%Held to event day
- Domestic Cup Finalask £17268%Softened T-4
- UCL Semi · leg 2ask £16461%Sold out T-8
- Cat A · longside lower£262+11.6%
- Cat B · longside upper£214+6.2%
- Cat C · behind goal£168+1.4%
- Club level£4100.0%
- Upper tier£126-2.8%
Venue & Category Intelligence
Understand the venue before you sell.
Interactive venue maps with sections, categories, rows and seating areas — connected to actual inventory listing data. A listing is a location in a mapped stadium, not a line of free text, so brokers, B2B partners and the Events API all read the same structure.
- Section-level structureEvery block mapped, not typed
- Category bandsCat A, Cat B, Cat C and club level
- Row & seat detailRows, seat counts and access notes
- Linked to inventoryListings resolve to a real location
Same rows the map is highlighting.
| Section | Category | Rows | Price | Availability |
|---|---|---|---|---|
| West Lower 118 | Cat A · Longside lower | Rows 1–24 | £398 | Available |
| West Lower 120 | Cat A · Longside lower | Rows 1–24 | £425 | Available |
| West Lower 122 | Cat A · Longside lower | Rows 1–24 | £412 | Low |
| East Upper 134 | Cat B · Longside upper | Rows 25–48 | £238 | Available |
| North 124 | Cat C · Behind goal | Rows 1–18 | £172 | Available |
| Corner NW 108 | Club level | Rows 1–12 | £486 | Low |
Wembley · LondonDemo data
18 sections mapped- High demand
- Steady
- Soft
- Your listings
- Section
- West Lower 118
- Rows
- Rows 1–24
- Quantity
- 4
- Price
- £398
- Availability
- Available
SourceDemand & venue structure
Category bands, comparable set and section-level availability.
02
- demand index
- comp set
- category bands
- days to event
DestinationAI forecast
Projected ask band, sellout risk and scenario modelling.
AI forecast
Sellout risk and projected price before you commit inventory
The forecast model projects where price and sell-through are heading, with confidence bands and scenarios you can compare side by side.
Catalog, onsale calendar, demand index, comparable events and live marketplace asks feed one event forecast. It projects an ask band to event day, scores sellout risk per category band and models what changes if you hold, reprice or release held inventory. The forecast stays advisory — pricing and inventory decisions remain with the desk.
- model output
- Advisory
- model output
- reprice or release
- Hold
- reprice or release
- scenarios
- 3
- scenarios
What's included
A P10–P90 band from today to event day rather than a single number, so the desk can see how wide the uncertainty really is.
Event forecastChampions League Final · Wembley · London · 31 May 2026
v3.1T-19 days- Event catalog2m
- Onsale calendar4m
- Demand index30s
- Comparable set6m
- Marketplace asks12s
- Sell-through1m
- Projected peak
- £312
- Confidence
- Advisory
- Sellout day
- T-6
78%Event-level risk at T-19 days
- Cat A · longside lower88%
- Cat B · longside upper71%
- Cat C · behind goal54%
- Club level42%
- Upper tier28%
- Projected sell-through
- 82%
- Projected yield / seat
- £296
- Projected sellout
- T-6
- Model confidence
- Advisory
Forecasts feed AI pricing, inventory decisions and partner quoting.
See how AI Pricing uses itCapabilities
The intelligence a ticket desk actually uses
Events, onsales, venues and demand sit in one record so the desk can act before it sources.
01 Global event catalog
Football, rugby, cricket, tennis, Formula 1 and more — in one structured record.
02 Onsale calendar
Onsale dates, times and upcoming sales tracked per event.
03 Venue maps
Sections, categories and seating areas linked to the event.
04 Demand signals
Watchers, comparable events and category heat before you source.
05 Price movement
Average, lowest and market ask tracked as the event approaches.
06 Forecasts
Projected ask bands and sellout risk that feed pricing and quotes.
Event Categories
Structured catalog across every major category
The radar scores whatever your business sells. Every category carries the same structure — competition, venue, onsale window and category bands.
Shared event record6 categories · Global catalog
- Competition
- Venue
- Onsale window
- Category bands
Lead coverage
Football
Domestic leagues, European competitions and international fixtures.
- Coverage
- Catalogued
- Onsales
- Tracked
- Venues
- Mapped
Onsale density
Tennis & Cricket
HighGrand Slams, Test series, IPL and international tournaments.
High demandTracked onsales
Rugby & Formula 1
PeakSix Nations, World Cup, Grand Prix weekends and hospitality.
Peak demandTracked onsales
Boxing & Concerts
HighChampionship fights, arena tours and festival circuits.
High demandTracked onsales
Theatre & Arts
SteadyWest End, Broadway, exhibitions and cultural events.
Steady demandTracked onsales
Festivals & Other
HighMulti-day festivals and other global live events.
High demandTracked onsales
Platform integration
SeatsIntel™ feeds every stage after discovery
Market opportunity moves into inventory, pricing and distribution on the same platform.
- SeatsIntel™
- SeatsSource™
- SeatsPulse™
- SeatsMarket™